Atlantic Bay launches La Bahía to serve Spanish-speaking communities 

Atlantic Bay believes that home ownership should be a dream within reach for everyone and we are committed to honoring our role and responsibility as a community lender by providing the tools and resources around homeownership many people are searching for.

We are excited to announce the launch of La Bahía, an initiative to better serve our Spanish-speaking communities.  We are committed to sustaining a superior level of integrity and excellence so that our clients feel empowered to make important home ownership decisions. 

"I am proud of Atlantic Bay for taking the initiative to make a difference for Spanish-speaking customers who may feel they won't be heard in the process or are unsure they are using the correct terms. I always try to help others along the way, knowing the best advertisement is a happy customer and I am proud to get the opportunity to assist our Spanish-speaking homebuyers and to work for a company that truly cares about all communities realizing the dream of homeownership,” Servicer Accountability Manager Carlos Galarza shares in his excitement.

A cornerstone of Atlantic Bay’s La Bahía program is to create education and access in all our communities to consumers regarding home ownership. The program encompasses (1) consumer outreach, (2) marketing materials, (3) Uniform Residential Loan Application (URLA), (4) initial disclosures, and (5) ongoing support from a bi-lingual operational compliance team member.

According to NAHREP’s State of Hispanic Homeownership report, in 2021, the Hispanic homeownership rate increased to 48.4 percent, up from 47.5 in 2019, an increase consistent with the trendline over the last seven years. Latinos added a total of 657,000 owner households between 2019 and 2021. 

"Atlantic Bay genuinely cares about the families we serve, and we believe that homeownership should be a dream within reach for everyone.  Our geographic footprint encompasses diverse consumer bases, and in an effort to better meet the needs of our consumers whose first language is Spanish we established the La Bahía Program. This program will provide the tools and resources for the homebuying experience people want and need to make educated decisions for their future,” Chief Lending Officer Emily Farley reflects.

We’re hopeful that La Bahía will lessen the hurdles to homeownership for many more Hispanic families. Homebuyers interested in La Bahía can begin their journey here.