How Atlantic Bay Is Serving Spanish-Speaking Homebuyers
WHAT YOU'LL LEARN
How La Bahía works and how to get started
Why La Bahía can help agents, too
The growth of Latino homeownership
WHAT YOU'LL LEARN
How La Bahía works and how to get started
Why La Bahía can help agents, too
The growth of Latino homeownership
Atlantic Bay works every day to make homeownership possible for every borrower in every community. But for some, obstacles like language barriers can make the mortgage process intimidating. A bilingual family member can translate, but details can get lost, documents can be misunderstood, and scheduling conflicts mean lost time when multiple parties play “go-between” to communicate with one another.
That’s why Atlantic Bay offers our Spanish-speaking borrowers “La Bahía” (“The Bay”) to provide them the homeownership tools, resources, and support they need to build their lives, enjoy time with their families, and take real ownership in their communities.
There is no cost to borrowers, and it’s easy to get started – just fill out the quick form on our La Bahía webpage (click the “En Espanol” button in the top right corner for Spanish!), or give us a call at 757-213-1660 (press 8 for Spanish) and we’ll connect you with a La Bahía Mortgage Banker in your region!
"I am proud of Atlantic Bay for taking the initiative to make a difference for Spanish-speaking customers who may feel they won't be heard in the process or are unsure they are using the correct terms.” - Servicer Accountability Manager Carlos Galarza
How Does La Bahía Work?
La Bahía mortgages work just like any other Atlantic Bay mortgage, but bilingual! Spanish speakers work directly with a bilingual, approved La Bahía Mortgage Banker who’ll help them feel “heard” throughout their homebuying journey and inspire confidence with resources including:
Education about homeownership and its many applications in a language you’re more comfortable with.
Access to loan documents translated into Spanish.
Ongoing bilingual support even after the loan closes.
We’re here to help your real estate agent, too. Whether or not they speak Spanish, we can assist them in communicating all your options and answering your questions.
Hispanic Homeownership Is Growing
As Latino homeownership grows, so will Atlantic Bay’s programs like La Bahía. In 2021, the U.S. Hispanic homeownership rate increased to 48.4%, up from 47.5% in 2019, according to the National Association of Hispanic Real Estate Professionals (NAHREP). Experts predict this expansion to continue, and Atlantic Bay wants to make the mortgage process just as smooth and stress-free for these Spanish speakers as we do for all borrowers.
“Atlantic Bay genuinely cares about the families we serve...La Bahía provides the tools and resources for the homebuying experience people want and need to make educated decisions for their future. “ - Atlantic Bay Chief Lending Officer Emily Farley
Can We Help You? Si!
We’re excited that La Bahía can lessen the hurdles to homeownership for many more Latino families. Reach out today to get started!