Brad

Good natured and friendly, Brad Pryce speaks with precision when it comes to assisting clients with making the best mortgage decisions. He instinctively knows that requires gathering essential information at the beginning of the transaction and explaining the most important elements in the process to the client.

Brad Pryce started his career in the mortgage business as a broker in 1999 and has been doing mortgages ever since. Longing for that elusive “wanting to go to work feeling,” he recently came to Atlantic Bay to serve Winston-Salem home buyers and investors. Brad says, “I am a problem solver at heart. I like to gather information about what someone wants to do and then figure out how to do it in a way that will best serve them. It’s important that my clients know I care about them.”

Customers say that Brad is very good at what he does and has their best interest in mind. He gathers the information he needs from the client in order to put together a loan package, explains how the process works, and tells them what they can expect. Brad says, “I make sure that I get the information right from the start and then show clients how we are going to look at approving them from an aspect of debt ratio and credit rating.” Brad has the ability to adapt, which is important in our business because the guidelines and compliance regulations change. His agility helps him stay on top of new mortgage guidelines, enabling him to save his clients time and frustration.

His clientele includes: jumbo loan clients, new construction clients, first timers home buyers, move up buyers, second homes buyers, and investment property speculators.”